By Uli Fluhme The Tokyo Olympics put an extraordinary event on display on July 24, 2021. Very early – from the gun in fact – Austrian elite amateur Anna Kiesenhofer broke away from the pack
BY ULI FLUHME Part and parcel of rethinking cycling’s future in how it develops its fan base, media coverage, sponsorship, and sustainable growth is the development of the riders themselves. In our 2020 whitepaper
A pragmatic proposal for the sport we love. By Uli Fluhme Preamble Is it really so important that road cycling grows and expands its audience to the extent that it alienates its core audience, abandons